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Raythor-The Incarnate Thor Be With You Ray For You
RAYTHOR is the successor of Wenzhou Yaorui Smoking Sets Co., Ltd. after an entire integration in 2009. Through such a fresh
transformation, our company has been ready to develop as a dark horse among producers of lighters and smoking sets.
Our plant is located in Lucheng Light Industry Park, Wenzhou, a provincial-level development zone. It covers a floor area of 10
mu and a production area of 17,000m2. Our products cover different functions and categories, such as windproof, torch, flame and
grinding wheel. Our registered brands include 瑶芮 (Yaorui in Chinese pinyin), 雷萨 (Leisa in Chinese pinyin), 雷柏 (Leibai in
Chinese pinyin), 雷博 (Leibo in Chinese pinyin), RAYTHOR and ROBO.
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Brand Meaning
RAYTHOR, incarnated from the god of thunder Thor, who is the eldest son of Odin, a major god, and Fjolgyn, the goddess of
earth in Norse mythology. He is the strongest warrior in the god race, with an ability to summon wind and rain. He is brave but kind.
As a patron saint of the mankind, he is a symbol of justice, light, power and sanctity.
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Brand Philosophy of Raythor:
functional, quality, eternal and outstanding
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Design - Full of Elegance, Dignity and Classic
With a combination between European dignity and elegance and oriental traditional culture, Raythor is a perfect integration of
classic and fashion through great efforts in style, quality, aestheticism and concept, so the products show unique tastes and
connotations.
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Details - Make Classic Quality
Road of the saint, flawless, reaching, does not create it to make it." A wise man can always get a full view from a small glimpse.
Likewise, Raythor is focused on details to pursue perfect quality in a concise, permanent and careful spirit. The entire perfection is
just based on perfection of every point. For each product, Raythor insists on perfection of every detail, as always.
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Service - Careful Brand Service
Classic Raythor, Shine for You". As said in our slogan, Raythor always centers on customers. It thinks of how to make products
and services that customers need and how to get them to gain bigger profits and success. That's the duty of Raythor!
Raythor always believes: excellent service is like hands for caring the reputation of a brand. Raythor has been endeavoring all
the time to provide better services.
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Core Value of Raythor - Teamwork Spirit, Success of Customers, Integrity & Honesty and Sustained Competency
Teamwork Spirit: Achieve the team's objective on the premise of respecting individuals and share success and responsibilities;
Success of Customers: Committed to customer satisfaction and success;
Integrity & Honesty: Be upright and honest, honor commitments and establish responsible and trustworthy public relations;
Sustained Competency: pursue speed and efficiency to become an industrial pioneer and maintain sustained competency. |
RAYTHOR品牌宗旨